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Bob Tallman // Copywriter
  • Work
  • My Origin Story
  • Resume

Challenging Attendees' Perceptions
Of A Brand.


Overview:

 

Case Study:

Room Narratives

Robots and Sons

You are part of the sales team at Robots & Sons, the company responsible for The Robotler, an autonomous robot used to bring items to hotel room guests, as well as collect unwanted items and garbage from their room. It’s going to revolutionize the hospitality industry. Tomorrow is the CES convention and the current Robotler porotype is set to be unveiled. The only problem is that the fabrication and software teams have left it behind and forgotten to upgrade the firmware to the latest version. You must upgrade the robot’s firmware, book your tickets to Las Vegas, and grab a critical component to take with you before time runs out. Just be careful, this prototype is still a bit unstable and draws a lot of power when charging its battery.

WearNext Wearables

You are part of a team that works at WearNext Wearables, one of the industry’s most talked about young companies. For the past two years you have been working on revolutionizing the wearables market with a combination of fashon forward aesthetics and next-gen tech. Your CEO is on their way to CES and just found out that a potential partner would like to meet. The only problem is that he didn’t bring the prototype they are interested in, and now your team must figure out which of the in-development products is the right one, and bring it with you to CES.

 

Onsite Promotion:

WearNext Industries Assets:

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16ATS-CES-W-WearNextTextMessages-01.jpg
16ATS-CES-W-WearNextOpenForumArticle.jpg 16ATS-CES-W-WearNextTextMessages-01.jpg

The OPEN Forum article provided teams with the name of the prototype that the CEO needs them to bring to Las Vegas. The rest of the article is a red herring for the game, but does highlight the type of content that is featured on the platform.

While the text message conversation was found on an employee's phone in the office and gave players a clue on how to open the prototype safe to gather the materials that they needed to escape the room.

Winning Photo Op Signs:

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16ATS-CES-S-PhotoOpSignsWinner10.jpg
16ATS-CES-S-PhotoOpSignsWinner3.jpg 16ATS-CES-S-PhotoOpSignsWinner.jpg 16ATS-CES-S-PhotoOpSignsWinner2.jpg 16ATS-CES-S-PhotoOpSignsWinner12.jpg 16ATS-CES-S-PhotoOpSignsWinner14.jpg 16ATS-CES-S-PhotoOpSignsWinner8.jpg 16ATS-CES-S-PhotoOpSignsWinner10.jpg

Not Exactly Winning Phoo Op Signs:

16ATS-CES-S-PhotoOpSignsLoser.jpg
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16ATS-CES-S-PhotoOpSignsLoser18.jpg
16ATS-CES-S-PhotoOpSignsLoser.jpg 16ATS-CES-S-PhotoOpSignsLoser2.jpg 16ATS-CES-S-PhotoOpSignsLoser8.jpg 16ATS-CES-S-PhotoOpSignsLoser7.jpg 16ATS-CES-S-PhotoOpSignsLoser5.jpg 16ATS-CES-S-PhotoOpSignsLoser13.jpg 16ATS-CES-S-PhotoOpSignsLoser18.jpg

Swag Bag Lines:

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The Escape the Office Experience:

Exterior screenshot.png
_OB_0689EOB Photo-edit.jpg
_OB_0833.jpg
RobotSonsDetail.jpg
IMG_8679 copy.JPG
RS Interior screen shot.png
_OB_9446EOB Photo.jpg
RS Interior screen shot2.png
_OB_9449EOB Photo.jpg
_OB_0719EOB Photo.jpg
387_0281.png
ICE2.jpg
WearNextDetail.jpg
_OB_0701 2.jpg
ICE1.jpg
_OB_1033.png
_OB_9417EOB Photo.jpg
_OB_1045EOB Photo.JPG
_OB_9436EOB Photo.jpg
bag-giveaway.jpg
_OB_9594EOB Photo-edit.jpg
Celebration screen shot.png
Celebration screen shot 2.png
Exterior screenshot.png _OB_0689EOB Photo-edit.jpg _OB_0833.jpg RobotSonsDetail.jpg IMG_8679 copy.JPG RS Interior screen shot.png _OB_9446EOB Photo.jpg RS Interior screen shot2.png _OB_9449EOB Photo.jpg _OB_0719EOB Photo.jpg 387_0281.png ICE2.jpg WearNextDetail.jpg _OB_0701 2.jpg ICE1.jpg _OB_1033.png _OB_9417EOB Photo.jpg _OB_1045EOB Photo.JPG _OB_9436EOB Photo.jpg bag-giveaway.jpg _OB_9594EOB Photo-edit.jpg Celebration screen shot.png Celebration screen shot 2.png