NBA fans love to wear the jerseys of their favorite players. And at $200 each, they aren’t cheap. So you can understand why fans are distraught when their favorite player changes teams - in the NBA, 70% of players changed teams in 2018, alone. 

Partnering with the NBA and Fanatics, we created a way to turn disloyalty in sports into loyalty for our brand – “American Express Jersey Assurance” is the first-ever protection plan for basketball jerseys.

Awards:
Cannes Lions, Bronze x2
International Andy Award
One Show Bronze Pencil
D&AD Wood Pencil x2

[Service Creation, Print, PR, Broadcast, Live-Integration, Social]

Unveiled at the 2017 US Open, American Express Air Tennis helped fans feel the game in a totally untethered way. Combining the basics of tennis with gaming, fans were treated to a tactile experience suitable for players and fans of all skill levels. It was a completely intuitive game that required no controllers, and hand just one goal: keep the ball in play to achieve the longest rally.

Awards:
Clio Sports Gold
Clio Sports Silver
Clio Sports Bronze x2

[Live Experience, Branded Installation, Interactive Gaming]

The COVID-19 pandemic upended many of our most cherished social experiences, forcing us to be apart when we needed a sense of togetherness the most.

Already serving as a sort of unofficial town square in communities across the country — Walmart transformed their idle, gray, parking lots into vibrant, socially-distanced, entertainment venues where families could recapture the magic the pandemic had taken away.

Awards:
One Show Merit

[Live Experience]

The modern athlete has become a commodity, with major sports brands spend millions of dollars each year to own their image, style, and even their initials for use in the great commercial machine. Powerade wanted to take this power back from brands and return it to the athletes, by creating bespoke visual identities they can own forever.

So at the McDonald’s All-American Game we gifted all 48 participants, their very own professionally designed brand identity. Most importantly, they received a document, turning over full ownership and the copyright of the design to them, allowing them to use it however they wish, in perpetuity.

[Brand Creation, Live Experience]

League of Legends Wild Rift is the most anticipated mobile game in history. The iPhone 12 is the device’s largest launch since the original. Together, they help showcase how the power of Verizon 5G will change gaming. So we couldn’t let something like a global pandemic slow us down.

Since we couldn’t safely put the phone in the hands of players, we brought the game to life thanks to Twitch Rivals. While our competitors battled it out for the first time on the Wild Rift — fans watching the stream had unprecedented power, choosing the champions used by each player, and mixing up the teams after every round. In between matches, content interstitials introduced viewers to the power of Verizon 5G.

[Live Event, Livestream, Content]

NBA All-Star Weekend is a celebration of more than just basketball. It’s where art, tech, and the game intersect.

So, we deconstructed NBA culture to create a new way for fans see their favorite sport - while retaining that familiar feel. Our L.A. exhbit was part interactive hoops museum, part Instagram paradise, and one of the “can’t miss” experiences of the weekend.

Awards:
Clio Sports Silver
Clio Sports Shortlist x2

[Live Experience, Social]

Back in the 90s all mentions of Surge, the popular soft drink, happened offline. A lot has changed since then. With the drink returning exclusively to Burger King some 20+ years later, we had to embrace technology to get the word out to fans. So, we turned to another 90s icon—the pager.

Our throwback tech does one thing, and one thing only: lets you know when Surge is flowing at a BK near you. Following our product reveal, we brought the Surge Pager directly to consumers outside of a nearby Apple Store to attract early-adopters. Then, functioning pagers will be distributed to hardcore Surge fans to help spread the word.

[Online Video, Guerilla/Stunt, Fan Engagement]

Simon’s classic gameplay of repeating patterns of lights and sounds is no longer unique thanks to hundreds of knockoff app experiences offering the same. To successfully launch the new Simon Swipe game we needed to increase the stakes.

Taking inspiration from our favorite sci-fi films, we reintroduced Simon as an alien mastermind, come to Earth on a mission of conquest. Only through mastering the new “swipe” feature of the game could kids around the globe fight back against this looming threat. As a result of the campaign Simon Swipe was a massive success for Hasbro, being named to several “Holiday Hot Toy” lists and winning the Toy Industry Association’s “Game of the Year” award.

[Online Video, TVC, OOH]

“Who’d win in a fight?”
It’s a common question asked by young boys, and typically, there’s no definitive answer. To introduce the new line of Battle Masters figures we created ‘Fight Night’ animated shorts presenting these dream matchups.

First up, “The Clash at Cybertron” - a grudge match that’s generations in the making, between the Autobots and Decepticons. It was then followed up months later with an exhibition contest between the Avengers’ Incredible Hulk and Invincible Iron Man.

[Digital short, TVC, OOH]